IGalelo laseIndiya liFundisa iGlobal Surge kwi-TWS yoThutho: Abaxhamli abaqaphelekayo

KwiQ2 ka-2023, eIndiyaTrue Wireless Stereo (TWS) earbuds Imakethi ifumene ukukhula okubonakalayo, ibonelele nge-34% unyaka nonyaka ukunyuka kwempahla. Olu tyando aluchaphazelanga kuphela imarike yasekhaya ye-TWS kodwa lube negalelo kwindlela yokukhula kwehlabathi. Ngokwengxelo ebanzi ye-Counterpoint, izinto ezohlukeneyo ziphembelele oku kukhula, okubandakanya ukuqaliswa kweemodeli ezilungele uhlahlo lwabiwo-mali, ukunyuka kwemfuno yokhetho olunexabiso eliphantsi, imicimbi yokuthengisa ngexesha lonyaka kumaqonga abalulekileyo e-e-commerce afana neFlipkart Iintsuku Ezinkulu Zokugcina kunye neAmazon. Iintsuku eziNkulu, izaphulelo zohlobo, kunye nemisebenzi yokuthengisa ngaphandle kweintanethi.

Iimpawu zemveli zigcine ubukho obuqinileyo kwimakethi ye-TWS, zithatha i-75% yesabelo esichukumisayo sothutho lulonke kwikota yamva nje. Oku kuphawule utshintsho olusuka kwi-80% yesabelo semarike esibanjwe ziimpawu zaseIndiya kwi-Q2 2022. Ngokucacileyo, iibrendi zaseTshayina zibonise ukuvela kwakhona ngexesha le-Q2 2023, zifumana i-17% yesabelo semarike esiphawulekayo-iphezulu kwikota ezisixhenxe zokugqibela. Abavelisi abaphambili baseTshayina be-TWS, kubandakanya i-OnePlus, i-Oppo, i-Realme, kunye ne-Xiaomi, badlale indima ebalulekileyo ekuqhubeni oku kukhula.

Ingxelo ye-Counterpoint iprojekthi yolwando oluqinileyo lwe-41% unyaka nonyaka kwimarike ye-TWS yaseIndiya ngo-2023. Oku kukhula kulindeleke ukuba kukhuthazwe ziintengiso ezizayo zexesha leziyunguma kunye nokuthandwa okukhulayo kumajelo okuthenga kwi-intanethi. Ngaphaya koko, imakethi inokungqina ukungena kweempawu ezintsha, ezinokuthi ziqhubele phambili imbonakalo yelizwe ekuthengiseni i-intanethi.

Abadlali abaphambili kwimakethi ye-TWS yaseIndiya babonise ukusebenza okubonakalayo:

I-1.Boat: Ukuqhubeka nokulawula kwayo, i-Boat ikhusele indawo ephezulu kwikota ye-12 elandelelanayo. Ukukhula kwe-17% ye-brand unyaka nonyaka kwaqhutywa ziimodeli ezifikelelekayo, ukwenziwa kwasekhaya okuphezulu, kunye nokuthengiswa kwemisitho eyimpumelelo kwi-Intanethi. Ngokucacileyo, iimodeli ezintandathu zee-earbuds ze-Boat zibekwe phakathi kwezona kuthengiswa kakhulu zili-10.

I-2.I-Audio ye-Boult: Ukubanga indawo yesibini, i-Boult Audio iphantse yaphinda kabini ukukhula kwayo konyaka-onyaka, iqhutywa kukuthandwa kweemodeli zayo ze-TWS ezingabizi kakhulu.

3.OnePlus: Ngokukhula okuphawulekayo kwe-228% ngonyaka, i-OnePlus ikhusele indawo yesithathu kwimarike, ngenxa yempumelelo ye-Nord Buds series.

4.Ingxolo: Ukukhusela indawo yesine nge-7% yesabelo semarike, i-Noise's VS series idlale indima ebalulekileyo kwigalelo layo kwimarike.

I-5.Mivi: Ngokukhula kwe-16% ngonyaka, i-Mivi yabanga indawo yesihlanu, yazisa iimodeli ezintsha ezisixhenxe kwi-sub-Rs 2,000 yexabiso lexabiso.

I-6.Realme: I-Realme ibambe indawo yesithandathu ngokukhula konyaka-ngama-54%, kwaye iTechlife Buds T100 yayo yavela njengenye yeemodeli ezili-10 eziphezulu kwikota yesibini ilandelelana.

Ezinye iimpawu eziphawulekayo ezifana ne-Oppo, i-JBL, i-Ptron, i-Portronics, i-Truke, i-Wings, kunye ne-Fastrack nazo zishiye uphawu lwazo kwimarike ye-TWS eguqukayo.